Devia Juice Bar, founded in 2018 by Colombian siblings Diana and Juan Diego Devia, is a wellness-driven brand rooted in sustainability, hand-crafted quality, and real ingredients. After a life-changing trip to India, Diana returned inspired to bring meaningful, nourishing food to her community.
In 2024, I partnered with Devia to refresh their brand identity—translating the heart of their mission into a vibrant, cohesive visual language that better reflected their story, energy, and values.
We reimagined the brand with a look that blends the organic with the playful: sun-drenched colors, hand-cut textures, and typography inspired by handmade signage and open-air markets. The new logo, color palette, and type system come together across packaging, storefronts, and digital touchpoints—each bottle and bowl now a canvas for storytelling. We introduced murals, signage, and social content that celebrate the farm-to-cup process, capturing both the product and the people behind it.
The result is a brand that feels fresh, joyful, and unmistakably Devia.
