Project Brief – Come up with 1-2 concepts for the New UniConsulta logo, a new Univision product that gives hispanics access to doctors and medical consultation right from their phones and completely in Spanish.
The logo had to align with Univision's portfolio of Enterprise brands and at the same time signify the medical/access from anywhere component. As part of Univision's Creative team, each designer would pitch their options to a panel and the best 3 would go into Focus Groups and Consumer testing.
Here's what I came up with in my exploration:
Option 2
