Project Brief – Come up with 1-2 concepts for the Univision Mande logo, a new Univision App that allows Hispanics to send money from the US to various countries in Central & South America.
The logo had to align with Univision's portfolio of Enterprise brands and at the same time be able show consumers what the app was about and the association to the Univision brand. As part of Univision's Creative team, each designer would pitch their options to a panel and the best 3 would go into Focus Groups and Consumer testing.
Here's what I came up with in my exploration:
The logo had to align with Univision's portfolio of Enterprise brands and at the same time be able show consumers what the app was about and the association to the Univision brand. As part of Univision's Creative team, each designer would pitch their options to a panel and the best 3 would go into Focus Groups and Consumer testing.
Here's what I came up with in my exploration:
