Rooted in the brand’s values of elegance, accessibility, creativity, and authenticity, this visual identity was designed for a lifestyle platform that speaks to women passionate about fashion, travel, and home décor. Drawing inspiration from icons like Martha Stewart and brands such as Bloomingdale’s, Madewell, Crate & Barrel, and West Elm, the design direction blends refinement with approachability.
The resulting logo and visual system aim to be both distinctive and memorable—supporting the founder’s mission to inspire women in expressing their personal style across every facet of life.
